Early last year, Delta introduced a new class of fares to leisure markets called Basic Economy. Basic Economy allowed Delta to be more price competitive with ultra unbundled low cost carriers like Spirit. Buying a Basic Economy ticket meant:
- No cancellation rights (with existing tickets, you can cancel the ticket and retain some value of the ticket)
- No changes permitted (with existing tickets, you pay a change fee and can change dates etc)
- No advance seat assignment. Seat assignment provided at checkin even for Delta elite status members
Basic Economy still offers full mileage earning with Delta as well as priority boarding privileges if you are a Delta elite status member. The initial program was limited in scope — it was only available from Detroit and Fort Lauderdale, Orlando, Fort Myers and Tampa. This meant that a limited subset of flyers would encounter it. Here’s how it is presented when a Basic Economy fare shows up. Basic Economy pricing is shown on the far right and clearly displays the features of the product.
Under normal circumstances, we wouldn’t consider this a bad deal. Unbundling of services from the cost of a ticket has been ongoing for a while. Bags used to be free, but no more. Food used to be free, now it isn’t served at all or it is available to buy on board.
So Why Is It A Bad Deal?
What alarmed us was with the recent airfare war between Delta and American to Brazil. Delta began to sell Basic Economy fares but did not indicate to the consumer that they were buying a Basic Economy fare. Instead of 3 columns like the above, the consumer was only presented with two normal columns like this:
Not informing the consumer that they are buying an extremely restrictive fare is deceptive and anti-consumer. The trend for unbundled airfares will continue to be more aggressive from the airlines. As consumers, we need to be aware of tactics where the airlines try to bury the true nature of the fare. Delta will do more tests and if it is successful, it will be rolled out en mass and that’s when even flying internationally will truly become an experience like taking a bus.
How to Avoid Basic Economy Fares
There are two ways to make sure that you are not searching for them:
- On Matrix by ITA Software, avoid any Delta fares that begins with an E on the details page
- Avoid any fares on Delta that says Economy (E) on the search results
What We Will Do Going Forward
We will provide disclosure when the fare is in Basic Economy and not highlighted by Delta.
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