We were doing today’s deals and we came across this –
That’s right – $91 to fly roundtrip from Los Angeles to San Francisco (and vice versa). The distance between San Francico and Los Angeles roundtrip is 674 miles, so basically its cheaper than driving from Los Angeles to San Francisco assuming a car gets 25 miles per gallon and cost per gallon at $3.80 or it would cost $102 to drive the trip. Even though this fare is cheaper than driving, it isn’t a deal because it is still over 6 cents per mile or over by about $50.
This fare is out there because of a sale by Southwest and competitors are selectively matching. Fare wars are good for consumers but a fare sale or even fare war does not mean they are great deals.